TRG & Associates
Public Relations and Marketing Services specializing in environmental issues
Monterey Regional Water Pollution Control Agency
The Monterey Peninsula has experienced drought, overdraft of the local groundwater basin and faced a lack of new water supplies. MRWPCA has been involved with agricultural reuse and is embarking on the Monterey Peninsula Groundwater Replenishment Project. TRG & Associates has been working with MRWPCA since 2005 developing strategic outreach and currently implementing the plan to inform and educate the community about groundwater recharge. Public outreach activities include media relations, meetings with key opinion leaders, Power Point presentations, social media, grass roots community outreach and coordination with various other technical consultants, as well as collateral materials shown below.
Logo
Website
Fact Sheets
Maps
Illustration
Strategic Outreach Plan
Presentations
Copyright © 2009 TRG & Associates. All rights reserved.
Created by Envall Design.
Logo created for the project and used on all collateral.
An arresting website was planned for this project. Crucial to the area is Monterey Peninsula’s natural beauty, and preserving the area is an overreaching goal of the project. By using the stunning images to communicate the issues, the importance of the project is accompanied by an emotional response, highlighting the importance of protecting the area’s resources.
Fact sheets explaining technical information, highlighting previous, successful projects, and explaining processes are important communication tools. TRG’s firm grasp of technical issues allows us to translate information into easily-understood graphics and explanatory text.
Clear communication of information is vitally important, and often technical documents are difficult for the public to understand. Easy to read maps with important landmarks were created to help stakeholders process critical siting issues in this project.
Technical information was conveyed clearly with colorful illustrations.
The Strategic Plan identified stakeholders, key messages, potential challenges and solutions during implementation of a potable reuse project. The Plan provided a roadmap for working through outreach activities that would engage and gather support from the public and other stakeholders.
Numerous power point presentations were developed for MRWPCA staff as they met with City Councils, environmental groups, advocacy groups, civic organizations and others. The maps were also used for presentations.
