TRG & Associates
Public Relations and Marketing Services specializing in environmental issues
San Diego County Water Authority
Together with Winzler & Kelly, TRG & Associates worked to develop water reclamation tools and resources to help the Water Authority’s 21 member agencies connect with and market to potential recycled water customers. The combined technical and marketing support was aimed at increasing the number of customer connections among the member agencies. TRG was responsible for development of the Recycled Water Strategic Marketing Plan, a Recycled Water Landscape Guide geared for potential and existing customers, case studies of successful recycled water customers, fact sheets and information for the Authority’s website.
Landscape Guide
Case Studies
Strategic Plan
Events
Copyright © 2009 TRG & Associates. All rights reserved.
Created by Envall Design.
A Landscape Guide was produced to help customers work with the unique qualities of recycled water. Specially designed to incorporate existing Salinity Management materials, the Guide includes a plant list and soils information as well as a troubleshooting guide, and highlights local sites that are successfully using recycled water.
Four case studies, each focusing on a type of recycled water customer, allow potential users to envision recycled water use in their own project. Told from the point of view of a golf course, industrial cooling tower operator, HOA and landscape user, we provide a look at the connection process, costs, management practices, water quality and perception issues that arise when using recycled water.
TRG produced a comprehensive plan detailing a marketing approach to entice more customers to begin using recycled water, and to make the process more streamlined and easier for both the customer and the member agency. In phase two of the project, TRG will begin to help SDCWA to carry out the Plan (commencing Winter 2009).
Special outreach events were held to bring information and receive feedback from specific segments of the recycled water customer market. A cooling tower workshop, golf course superintendents’ workshop and landscaper’s workshop were well attended and informative, generating interest in connecting to recycled water and providing a forum for interested parties to learn more about its use.
