TRG & Associates
Public Relations and Marketing Services specializing in environmental issues
WateReuse Foundation
TRG's first project with the Watereuse Foundation was the development of "Marketing Nonpotable Recycled Water". It provides a strategic plan, plus research and templates of materials that can be used by agencies embarking on a recycled water outreach program. The brochure and newsletter are included with the Guidebook.
As more and more water agencies begin to retrofit recycled water into their service areas, the challenge to develop a comprehensive, and practical retrofit master plan became essential to success. Unlike traditional water and sewer master planning, retrofitting recycled water into existing communities and industries requires a different approach. TRG, working with a group of consultants with expertise in recycled water, developed the Manual of Practice to give agencies embarking on recycled water programs resources and strategies to bring the public on board.
Marketing Guidebook
Brochure
Newsletter
Manual of Practice
Copyright © 2009 TRG & Associates. All rights reserved.
Created by Envall Design.
Photos by Rob Keith Photography.
Market research, including a public opinion survey and customer focus group, along with interviews of four successful projects were used to help develop this Guidebook to provide agencies with the solid groundwork of a Marketing Plan, materials, budgeting strategies and other tools for public outreach.
Click here to download a pdf order form for the Guidebook.
TRG, working with a group of consultants with expertise in recycled water, developed a customizable template of strategies and activities that was designed to help a utility educate and inform the public, customers and other stakeholders about their recycled water project. The Marketing Guidebook is marketed nationally to agencies embarking on a recycled water program.
This newsletter template was included in the Marketing Guidebook.
As more and more water agencies are challenged with developing a comprehensive retrofit master plan, having a Manual of Practice as a guide became essential to success. Unlike traditional water and sewer master planning, retrofitting recycled water into existing communities and industries requires a unique approach. TRG, working with other recycled water experts, developed the Manual of Practice, which is marketed nationally and internationally through the Watereuse Foundation. TRG's contribution to the Manual is a strategic outreach plan that helps utilities educate and inform the public, customers and other stakeholders.
